Rhode: Hailey Bieber’s Skincare Empire Redefining Beauty Standards

 Hailey Bieber, renowned model and entrepreneur, has carved a niche in the beauty industry with her skincare brand, Rhode. Launched in June 2022, Rhode reflects Hailey's personal philosophy of simplicity, authenticity, and effectiveness in skincare.

 The Genesis of Rhode

The inception of Rhode was driven by Hailey's desire to create a skincare line that embodies her minimalist approach to beauty. Collaborating with dermatology experts, she developed products that are both effective and accessible. The brand's name, derived from her middle name, signifies a personal touch and commitment to quality.

 Signature Products and the 'Glazed Skin' Trend

Rhode debuted with three core products:

• Peptide Glazing Fluid: A hydrating serum that imparts a dewy glow, central to the "glazed skin" trend.

• Barrier Restore Cream: A moisturizer designed to strengthen the skin's barrier.

• Peptide Lip Treatment: A nourishing lip balm available in various flavors.

These products have been praised for their simplicity and effectiveness, resonating with consumers seeking straightforward skincare solutions.

Rhode's Makeup Line: Enhancing Natural Beauty

Rhode's makeup offerings are curated to provide a subtle, dewy finish that aligns with the brand's "glazed skin" ethos. The current lineup includes:

• Pocket Blush: A cream blush that delivers a natural flush, praised for its blendable texture and long-lasting pigment.

• Peptide Lip Tint: A hydrating lip tint available in various shades, offering a glossy finish while nourishing the lips.

• Peptide Lip Shape: A lip liner designed to define and contour the lips, enhancing their natural shape.

These products are formulated to work seamlessly with Rhode's skincare items, promoting a cohesive routine that emphasizes skin health and natural radiance.

Strategic Expansion into Retail

Initially a direct-to-consumer brand, Rhode's success paved the way for its expansion into retail. In 2025, the brand announced its partnership with Sephora, aiming to reach a broader audience across the U.S., Canada, and the UK. This move signifies a significant milestone, transitioning from an online-exclusive brand to a prominent presence in physical retail spaces.

 Empowerment and Philanthropy

Beyond skincare, Hailey emphasizes empowerment through the Rhode Futures Foundation, supporting initiatives like the Black Mamas Matter Alliance and the LIFT Family Goal Fund. This philanthropic approach underscores the brand's commitment to social responsibility and community support.

A Vision for Inclusive Beauty

Hailey envisions Rhode as more than just a skincare brand; she aims to create a platform that fosters inclusivity and authenticity in beauty. By sharing her personal experiences and challenges, she connects with consumers on a deeper level, promoting a message that beauty is diverse and personal.