The Labubu Trend – Why Everyone Is Obsessed

If you’ve been scrolling through social media or walking past streetwear shops recently, you’ve probably come across a quirky, wide-eyed creature named Labubu. What started as a niche collectible figure from the art toy world has now exploded into a global fashion and lifestyle trend. With its distinct design and playful personality, Labubu is capturing the hearts of collectors, fashionistas, and influencers alike. But what exactly is the Labubu trend, and why is it taking over the internet? Let’s dive in.

1. What is Labubu?

Labubu is a character designed by Hong Kong-based artist Kasing Lung, part of the “Monster Little” series produced by POP MART, a company known for its blind-box collectible toys. With its mischievous grin, spiky hair, and expressive eyes, Labubu stands out in the world of designer toys. Originally aimed at collectors, the figure’s charm quickly spilled into mainstream culture.

2. From Toy to Trend

What started as a collectible toy soon turned into a fashion statement. Labubu merchandise—ranging from t-shirts and hoodies to bags, phone cases, and sneakers—started gaining popularity, especially in East Asia. Influencers began showing off their Labubu-inspired outfits, and the character’s playful yet mysterious vibe made it a favorite among Gen Z and fashion-forward crowds.

3. Street Style Meets Pop Culture

Labubu has become a staple in streetwear. Its bold graphics, often printed in bright colors or paired with oversized fits, make it perfect for urban fashion. The character often appears on collaborations with artists, local designers, and even limited-edition drops from big names. Wearing Labubu isn’t just about fashion—it’s a statement of individuality, creativity, and connection to pop culture.

4. Social Media and Virality

Labubu’s rise is largely thanks to TikTok, Instagram, and Xiaohongshu (Little Red Book). Fans post unboxings, outfit inspirations, or stylized photoshoots featuring the character, helping the trend go viral. Labubu’s unique aesthetic also makes it highly shareable and instantly recognizable.

5. The Emotional Connection

Part of Labubu’s appeal is emotional. Many fans say it brings a sense of childhood nostalgia, comfort, or creative inspiration. For collectors, each Labubu figure is like a mini work of art, while for fashion lovers, it’s a way to stand out and express their personality.

The Labubu trend is more than just a passing phase—it’s a cultural movement that blends fashion, art, and storytelling. Whether you’re a dedicated collector, a fashion enthusiast, or just someone looking to add some whimsy to your wardrobe, Labubu is here to stay. So, don’t be surprised if your next favorite outfit has a mischievous little monster on it. Embrace the weird, the cute, and the wonderful—Labubu style.